Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a widespread launch. This development aligns with a increase in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often illogical or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 mn pieces of content are uploaded to the platform daily, making AI content a minor percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of artificial media they see by opening the topic control feature in the application and choosing “AI-generated content”. Other topics that can already be modified under the filter include news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules mandate creators to identify “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any realistic AI video that is without a tag can be taken down under its community policies.
Additionally, the app will from now on add an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is intended to stop users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar educational fund for experts and organizations to create learning resources about using AI responsibly. This project will benefit charitable organizations focused on training coding and technology.
Moderation Strategy
TikTok has justified its content review process, amid controversy over plans to make redundant hundreds of content moderators in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most distressing content before it gets reviewed by people. The platform announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
